A 38-year ban on drink promotions in Jersey has been lifted, the hospitality association has confirmed.
The Licensing Assembly removed the restrictions on drinks promotions in venues, after it said the ban had led to increased at home drinking and binge drinking.
The lift of the ban means venues are able to offer drink promotions such as happy hour and two-for-one deals.
The Jersey Hospitality Association (JHA) said it welcomed the lift on guidance.
Marcus Calvani from the JHA said he hoped lifting the ban on drinks promotions would give businesses more freedom.
He said: "So, businesses can do anything they want – it can operate in whatever capacity it wants, they still need to remain in a responsible [way] and not enticing people to drink to excess.
"As an establishment if you see somebody who's intoxicated who enters you shouldn't be serving them, if somebody becomes intoxicated on your premises you shouldn't be serving them and we hope that people are responsible and as human beings we look after one another."
