Posted: September 02, 2020 | Word Count: 151
In 2018, Aflac debuted an innovation that revolutionized its 25-year, $146M commitment to childhood cancer research and treatment: My Special Aflac Duck®. Engineered with purpose to help kids cope with cancer, the duck can be ordered online by health care professionals free of charge and as often as needed to give to their pediatric oncology patients, age 3+, to own and use during their cancer care.
This social robot is making a direct impact on the lives of children with cancer by providing comfort and joy through interactive technology and medical play. Grounded in 18 months of child-centered research and the insight that kids need more than medicine to cope with cancer, Aflac teamed up with Sproutel to create a companion for young patients during cancer care.
Health care professionals who wish to register to receive My Special Aflac Duck for their patients should visit AflacChildhoodCancer.org/MyDuck to learn more.
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